Free Book - The Macintosh Way (ALL)
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A long time ago (1987 exactly), Guy Kawasaki published his first book, The Macintosh Way. He wrote it because he was bursting with idealistic and pure notions about how a company can change the world, and he wanted to spread the gospel. Here’s what a reader said about it:
It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective “Macintosh Way” companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.
(Edward J. Barton)
Guy Kawasaki is making the book freely available from the fan page of his upcoming book, Enchantment: The Art of Changing Hearts, Minds, and Actions. To download The Macintosh Way:
1. Go to the fan page.2. “Like” the page.
3. Click on The Macintosh Way book cover to download the PDF.
Click for free book
(Worldwide)
- This was posted by Catherine on January 6, 2011 -
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