The Right Decisions, Right Now posters are designed to challenge these perceptions.
In January 2008, a series of 12 Right Decisions, Right Now posters were tested online with educators and students in grades 5 through 9 nationwide.
They evaluated the posters based on a set of attributes, which reflected preferences on items such as persuasiveness, look, and interest. Student preferences were similar across the grades.
Likewise, teacher and student preferences were also similar, as teachers often made selections based on how they think the posters will impact their students. Responses from students at risk for experimenting with tobacco were assessed as well.
• And You Think This Looks Cool (PDF)
• Smoke Signals (PDF)
• Share A Great Idea With Your Friends (PDF)
• Think Again (PDF)
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